Kenny Hyder

Background

I've worked in digital marketing since 2004 — two decades across SEO, paid search, content, and analytics, and the last several years also building the systems behind it. My consulting practice, Hyder Media, covers paid search strategy, attribution, conversion optimization, and reporting for clients in finance, ecommerce, B2B SaaS, fitness, automotive, and education.

Outside client work I build public-data products. Census Fleet is a family of free, map-first properties built from definitive government sources — more than 8 million records covering U.S. datacenters, cell towers, solar, motor carriers, oil and gas wells, water systems, building energy, and EV charging. Its flagship, GridCensus, scores candidate datacenter sites on power, speed-to-power, fiber, water, and hazard. SportsBookISH started as a personal project comparing Kalshi golf odds to sportsbooks in early 2026 and grew into a full multi-sport platform.

What SportsBookISH is

SportsBookISH is a real-time odds comparison platform that surfaces pricing edges between Kalshi (the CFTC-regulated event-contract exchange) and US sportsbooks — DraftKings, FanDuel, BetMGM, Caesars, BetRivers, Fanatics, and 8+ others — across golf, NFL, NBA, MLB, NHL, EPL, MLS, UCL, and the World Cup.

The platform ingests Kalshi via their public REST API every 5 minutes, sportsbook lines via The Odds API every 15-30 minutes, golf modeling from DataGolf Scratch+, and Polymarket comparison via their Gamma API. All data is de-vigged before edge calculations.

Methodology

For full math + sources, see the methodology page. Short version:

• Kalshi implied probability comes from bid/ask midpoint when both sides have real liquidity; otherwise last-trade price.
• Sportsbook prices are de-vigged via multiplicative normalization (the industry standard).
• Edges are reference probability minus Kalshi implied probability. Positive = Kalshi cheaper than reference (buy signal).
• For Elite subscribers, edges are reported net of Kalshi's per-contract trading fee.
• Stale references (>30 minutes) are filtered out so the live tables never compare against expired numbers.

Contact

Use the contact form to send a message.
Twitter/X: @kennyhyder
Personal site: hyder.me

SportsBookISH is an informational platform. Nothing here is investment advice or legal advice. All betting carries risk of loss. Please bet responsibly.