Press kit

One-line description

SportsBookISH is a real-time odds comparison platform between Kalshi's CFTC-regulated event-contract exchange and US sportsbooks across nine sports.

Standard boilerplate (50 words)

SportsBookISH is a real-time sports odds comparison platform founded in May 2026 by digital marketing consultant Kenny Hyder. The platform compares pricing on Kalshi's CFTC-regulated event-contract exchange against 13+ US sportsbooks across golf, NFL, NBA, MLB, NHL, EPL, MLS, UEFA Champions League, and the FIFA World Cup.

Citable facts

All figures verifiable on sportsbookish.com. Last verified: 2026-05-15.

Methodology highlights (citable)

• De-vigging:Multiplicative normalization across each book's outcomes. Standard industry method used by sharps and bookmakers alike.
• Kalshi implied probability:Bid/ask midpoint when both sides have real liquidity (yes_bid > 0, spread ≤ 10¢, ask < 1.00). Falls back to last-trade price for illiquid markets.
• Kalshi fee formula: max(1¢, ceil(0.07 × p × (1−p) × 100)) per contract, capped at 7¢. Peaks at 2¢ near 50% probability.
• Edge calculation:Reference probability (book consensus median or user's home book) − Kalshi implied probability. Positive edge = buy signal.
• Staleness filter: References older than 30 minutes are dropped before edge calculations to prevent phantom edges during live events.

Full methodology: /about/methodology

Citation formats

Use any of these to reference SportsBookISH in articles, papers, datasets, or model cards.

@misc{sportsbookish_2026,
  title  = {SportsBookISH: Live Kalshi vs Polymarket vs sportsbook odds comparison},
  author = {Hyder, Kenny},
  year   = {2026},
  url    = {https://sportsbookish.com},
  note   = {Real-time odds comparison platform between Kalshi event-contract exchange and US sportsbooks across nine sports}
}

Logo + brand

• Wordmark: SportsBookISH (the “ISH” is brand-green: #10b981)
• Brand color: #10b981 (emerald-500, Tailwind)
• Icon: LineChart (Lucide icon library) in emerald-500
• Logo files: contact for SVG / PNG packages

Founder bio (50 words)

Kenny Hyder is a digital marketing consultant operating since 2004 at hyder.me. He also builds public-data products under Census Fleet, including GridCensus for datacenter site selection, and competitive-intelligence platforms for marketing clients. SportsBookISH launched in May 2026 from a personal Kalshi golf odds prototype.

Full bio: /about/kenny-hyder

Contact

Press inquiries, interview requests, research-grade data access, or feature pitches: use the contact form. Response within 1-2 business days.